If you’re running a startup or small business that’s just created a website, you want to discover ways to get it noticed. Without getting the attention it deserves, it will soon fly under the radar and customers won’t discover your products or services – leading to a loss in revenue.
Nowadays, you need to have a strong online presence and you can’t simply rely on word of mouth alone. A way of showcasing your professionalism as a business, you can attract and retain many loyal customers. To do this effectively, you can use the following methods.
Add A Blog To Your Website
A great way of getting organic traffic to your website is through creating and maintaining a blog. Within each post, utilize keywords, write about popular topics, invite guest bloggers to write and share interactive content. The more blog posts you create, the more opportunities to add internal backlinks – encouraging new readers to check out past articles you’ve written.
SEO, SEO, SEO
The power of SEO is undeniable. Something that many businesses have utilized in the last few years, it’s a force to be reckoned with. Within your SEO strategy, you should make sure that you use all the relevant and high ranking keywords, optimize your website so that it’s accessible on multiple devices, consistently improve the content, etc.
Alternatively, if you don’t have the time to work on your SEO strategy, you could hire an SEO company to do it for you.
Work On Your Social Media Presence
Whenever you post a new article or create a new product/service, make sure that you post about it on your business’ social media accounts. Helping to engage both your current customers and entice new ones in, it’s vital within the modern world. Many of your competitors will have a strong social media presence, so make sure that you’re not left behind.
To assist with this, you can use scheduling software to push posts out – such as Hootsuite. This will allow you to insert relevant hashtags and to see what trends within your industry are like.
Create Extraordinary Content
As aforementioned, unique and extraordinary content is an invaluable method that you can use to get your website noticed. Many websites tend to recycle content, not adding anything new – and therefore turning readers off. To stand out from the crowd, ensure that you write original and ‘link-worthy’ content.
Utilize Local Listings And Reviews
If you want to establish credibility quickly in your local area, then encourage customers to share reviews about your business on review sites such as TrustPilot and get your business listed on Google. This will not only make it easier for customers to find you but showcase your credibility, boost your SEO results and increase your overall sales!
So, there you go! Those are 5 ways that you can get your startup website noticed. Whether you opt to use one of these techniques or a combination of the 5, you have the initial ingredients for a successful website. Just make sure to keep your website maintained over the years, alongside your social media accounts!