There are lots of things that can play a big role in your business’s success — your vision, creativity, high-quality employees, a great business plan — but if you haven’t got communication down, chances are your company won’t do quite as well as it could.

Why communication so important to business success?

It improves levels of employee engagement

As a businesswoman, you need to be able to keep your employees engaged in the work they are doing. This will help you keep them motivated, productive and happy in their work. How do you keep them engaged? By showing leadership and communicating with them in a supportive, genuine way.

It increases productivity

Communication can also improve employee productivity levels. In fact, 4 out of 5 employees say that effective internal business communications help them to perform better at their jobs. The key is to ensure that you communicate in a clear way and keep the content of your communications on point. The more simply you can explain a concept, the less work time will be wasted by employees trying to decipher the meaning and the more time will be spent on the kinds of productive work that make your company money.

It keeps remote workers in the loop

These days, more and more companies are allowing their employees to work from home. This is something you, as a modern businesswoman, may want to consider too. Why? Well, not only do remote workers tend to be more productive, but they tend to enjoy their work and stay loyal to the company more often too. This could be great for your bottom line, but you need to ensure that your internal business communications are up to scratch so they can be kept in the loop and do their best work.

It improves customer retention efforts

Did you know that it’s actually cheaper to retain existing customers than it is to gain new ones? How do you keep your existing customers happy? By improving communications with them. If you want to keep them, you need to use every channel available to your from social media to TextBetter, which allows you to more easily text your customers, and you need to ensure that those communications are simple, effective and enticing. If you can solve their problems, offer them great deals and make them feel like they know you, you’ll keep hold of them and you won’t need to spend quite so much on marketing in the future.

It reduces staff turnover

Recruiting and training new employees is expensive and time-consuming — it’s far more sensible to do what you can to keep the excellent staff you have. How can you do that? By keeping the lines of communication open; by listening to your employees and taking on board any suggestions they may have to make life at work easier; by offering them praise when they have done a good job; by always keeping them in the loop. Communication is, once again, key.


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