As the coronavirus situation forces everyone to stay at home, more and more individuals have to reconsider their everyday communication. Whether you’re chatting with friends or in a business environment, communication is detrimental to our well being and the achievement of our goals. However, when you need to rely on remote communication tools to convey your words, you can find it hard to get the right message across.
For businesses that need to maintain their presence through the COVID-19 crisis, understanding the latest communication trends and needs can be a game-changer. Indeed, we all know that communication matters. But how do you do it right during self-isolation?
Use collaborative platforms and methods
When everyone works from home, you need to reconsider your everyday business communication to keep the team in the loop. Collaborative platforms are a no-brainer addition to your work essentials. They effectively bridge the gap left by the absence of physical interactions and face-to-face discussions. Teams can stay together, not only to work on shared projects but also to exchange friendly banter throughout the day. The bottom line is that remote work can feel lonely. Introducing communication strategies and methods that enable people to collaborate on tasks is not enough. You also need to leave room for socialization, even online.
Give your customers contact details
How do your customers keep in touch when there’s nobody to answer their calls in the office? How do you make sure there’s still a place where they can send their mail during the lockdown? Now’s the best time for companies to make the switch to online offices, using solutions from experts such as Virtual Headquarters, who can provide virtual receptionists and office addresses for your business. What difference does it make? You can ensure calls are not going to be missed, even if you can’t be in the office. Additionally, you don’t have to share your private contact details with your audience; your receptionist can redirect calls to your chosen number. As your virtual address, it’s a space where your mail can be stored online, easy for you to consult from your home.
Consider accessibility issues
We’re all stuck at home. And that means that some of your more vulnerable customers have to reach out to your business remotely. For individuals with digital accessibility issues, such as visual impairment or hearing loss, it’s essential to make your website as user-friendly and navigable as possible. You can write specifically for screen readers, without affecting the content other visitors see on the page. Videos can also rely on voice over that can be switched on or off. For hearing impairment, captions on videos can get your message across.
Emojis are nowadays part of everyday communication. Many B2C marketers rely on those in their campaigns. As you reach out to a broad audience online, the addition of smileys and emojis can help clarify your tone of voice and intentions. Words can be easily misinterpreted, especially in the current situation where the population can be prone to panic.
Communication during self-isolation is tricky. While businesses change the way they work, their customers also change how they interact with their favorite brands. As such, you need to focus on remote communication models that keep you available for your team and audience, accessible to all, and friendly.