If you want to grow your customer base, you need to increase your company’s visibility. The business world is a competitive place, and it is fair to say that only the companies that stand out stand a chance of being at the top. As a businesswoman, you need to be able to not only show your target audience that they exist but also convince them that your company is worth spending their money on. In this post, we’ll look at the former.
Produce an amazing social media campaign
Right now, one of the best ways to increase your company’s visibility is by using social media. Social media can offer your business a high level of visibility, but you need to use that visibility well if you want to convert as many people as possible. That means you need to post regularly, research your posts so that they catch the eye of your target audience, and create content that is interesting enough to keep them reading. If you can do that, and do it consistently, you shouldn’t have too much trouble boosting your company’s profile.
Use search engine optimization
Want to know how to get to the top of Google without paying? Read up on the latest search engine optimization technique and then put them into practice. Why? Because being on the first page of Google is a sure-fire way to increase your company’s visibility, generate more leads and convert more visitors into customers. Oh, and don’t just optimize your website once – best SEO practices change and grow all the time so you need to check-in and make changes periodically if you want to be as visible as possible.
Do something for charity
Doing something positive for a charity or good cause is a really good way of boosting your business visibility and getting some good PR for your brand into the bargain. Whether you provide meals for the homeless or sponsor a child at the local school. Anything you can do to have your company’s logo in the news or on banners for example, and associated with something positive, is going to give you a higher level fo exposure and convince more customers to give your company a try.
Run a contest
Running a contest or giveaway is a great way to get more exposure. Pretty much everyone loves a freebie, so you can guarantee that, as long as you publicize it well enough, you’ll gain lots of exposure, not to mention new followers on social media, if you put a contest together. The key is to choose a prize that is so amazing that people will clamor to enter and stay subscribed to your site for updates where you can, of course, work on converting them in the meantime.
Get involved with an influencer
There are people on Instagram, Youtube and other social media sites who have thousands, even millions of followers. Many of them are open to partnering with brands and businesses to promote their stuff. If you can strike a deal with one or more of them, it could be a great way to increase your own visibility. Many businesses shy away from contacting influencers or think that they are bound to be too expensive buy the fact is many will give your business a plug in exchange for a free product or two so it’s always worth a try. Just make sure that you choose an influencer who appeals to your niche or it could be time and money wasted.
Partnering up with another company that sells to the same sort of audience that your business is targetting can be a good way of increasing your exposure. You’ll get the benefit of being able to speak to their customers as well as your own, and although there’s likely to be some crossover, that should still mean a lot of new people will be hearing about your business and what you do. So, if for example, you sell luxury linen, why not partner up with a company that sells mattresses and help each other out?
Go old school
Putting up posters and handing out leaflets might seem a bit old-hat in the internet age, but it can still be really effective, particularly because it will reach people who don’t typically use the internet much and individuals who might not naturally come across your online campaigns. It’s also more affordable than you might think, so why not give it a try?
Increasing your company’s visibility takes time, but it can be done, and the ideas above are a great place to start.