As a businesswoman, growing your customer base is one of the most important, effective, and actually pretty simple things you can do. It may be simple, but it isn’t easy – you’ll have to put in lots of hard work and do all of the right things, but if you do, you will be rewarded with more customers and ultimately more profit.
Okay, so how exactly do you grow your customer base without breaking the bank?
Look after your existing customers
Looking after your existing customers is probably the cheapest and most effective way to grow your customer base. If you are able to maximize customer relationships, your existing customers will come to trust your company and love your brand. That means, not only will they continue to do business with you, but they’ll tell everyone they meet how great your business is.
Word of mouth is arguably the oldest and most effective marketing technique, and by looking after your customers, you can make sure they talk about you positively, spread the word, and bring more business your way.
Do you know anyone who doesn’t love free stuff? Giving something away is a sure-fire way to get people interested in your business. Firstly because more people will share your stuff in order to get the free stuff, but also because once they have the free stuff, they’ll come to see how great it is and hopefully buy something from you in the future. Not only that, but it constitutes a risk-free way for people to try out your products and services, and if they like them, they may be more inclined to make a purchase in the future.
If you can’t offer free stuff, at least think about offering discounts and special deals. A lot of people who are undecided about becoming customers may well be tipped into making a purchase after they can get your stuff for a bit less. And they’ll feel like they’re getting a good deal from you.
One thing you should bear in mind is that a lot of existing customers hate it when companies only offer deals to new customers – it feels like their loyalty stands for nothing – so try to include them in your deals or even create special deals just for them, too.
Run a contest
Running a contest on social media has never been easier. It’s also a great way to drum up interest in your products or services and gain more followers online. The key is to make it a requirement that entrants share your website or social media links and follow you to get a chance of winning the prize. Once you’ve got them to do that, it’s up to you to come up with a killer content marketing strategy that will have them hooked.
The bottom line? Think about what your existing and potential customers would like and give it to them. If you can do that, you can easily increase your customer base without spending a whole lot of money.