When you launch a business, the first few months are often integral to your success. They can help you figure out if your business plan is feasible or whether any changes need to be made going forward. However, they are also an essential time in that you need to connect to customers quickly. Without connecting with customers and fostering brand loyalty, you will struggle to make any sales whatsoever.
However, in order to connect with customers – you need to get your name out there. One way in which you can achieve this is by handing out free promotional products. This is a surefire way to boost brand visibility and can help you get started on the right foot.
With that in mind, here are five great promotional products that can help put your business on the map!
One of the most popular forms of promotional products used by brands today are bags, namely tote bags. This is due to the fact that they are easy to customize. You can adorn them with your brand’s logo while still having space to create something visually stunning that your customers will actually want to use.
Thankfully, getting your own promotional bags has never been easier. You can simply search online to find the best fit for yourself and your brand. Many companies, such as DynamicGift, can pair you with graphic designers or an in-house art team, who can help bring your more imaginative ideas to life. This means you don’t have to worry if you have no previous design experience; they’ve got you covered! Simply give them a clear description of what you want to achieve, and let them run with your idea until they create something amazing.
Think about how often you reach for a pen in your office or workspace, only to realize you don’t have one lying around. The fact is, you can never have too many pens as they always seem to wander away from you. As a result, they are a great promotional product as it is something you know your customer will need or use. Then, whenever they use the product, they will be reminded of your brand. When customers frequently think about a specific brand or company, they are more likely to purchase from you!
In addition to pens, you may wish to use other items of stationery as promotional products. This could include:
- Post-it notes
- Pencil cases
When it comes to deciding what promotional products your potential customers would like to receive, you should focus on providing them with products that you know are useful. For example, in the past, mouse mats were a particular popular promo gift. However, now, many people have laptops as opposed to computers – meaning that a mouse mat could be superfluous to them and would just sit gathering dust in their home. However, one product that will always be useful to your customers is drinkware. This could include:
- Thermos cups/flasks.
- Shot glasses.
From the above list, a thermos cup or flask is probably your best bet. As they are designed to keep warm drinks warm and cool drinks cool, they are great for day to day use. This means your customers can take their cups with them no matter where they go – to the office, on a daily walk, or on a long car journey. Each time they use it, they will think of your brand.
When it comes to designing drinkware, try to move towards simplistic and understated designs as they are more likely to be used. However, they can still feature your company’s logo and branding. For example, if your logo is a specific color, you could make your products in the same shade.
Power Banks/Portable Chargers
There is nothing worse than your phone dying when you need it most. Whether you are waiting for an important phone call or listening to music on your evening commute – when the battery dies, and you’re away from home, it can be incredibly frustrating. One way in which you can help combat this and keep potential customers smiling is by handing out portable power banks as a promotional gift. This means your customers will always be connected to the world around them. This can work to your benefit as they can use the extra power in the power bank to check out your brand’s website or social media channels!
This may be slightly more expensive than other promotional products. However, they can often be bought in bulk for a discount price. Additionally, the extra expense demonstrates your commitment to your customers and can help you generate income by encouraging them to make a sale further down the line.
USB drives are another way to provide your customers with a product that they could actually use while subsequently advertising your brand. This may be a particularly good choice if you are trying to market towards a specific target audience. For example, if your products are geared towards students, a USB drive can help them keep on top of their studies and easily transfer important files and documents. This is something that they are sure to thank you for. USBs are also a great choice if you are targeting working professionals.
Please note that the above list is by no means exhaustive, and there are thousands of options you can choose from when it comes to selecting the promotional products. Therefore, you may wish to consider the following when making that decision:
- What kind of products do my target audience like?
- What kind of products do my target audience need?
- Is this product useful, or will it be thrown away?
- How much can I afford to spend on promotional products?
- How does this product reflect my brand?
- Does this product’s design provide viewers with a clear representation of my brand and what my brand has to offer?
- What information should I include in the design? (Company name, contact details, website).